Do Google Reviews Help SEO? Tips Benefits – Technologist
How To Embed Google Reviews on Your Website
You can use Google reviews for SEO on your website, too. Great spots are your home page, contact page or landing pages. Follow these steps:
- Log into your Google Business Profile.
- Tap the “Reviews” tab.
- Select a review and tap the three dots on the right side.
- Tap “Embed.”
- Copy the embed link and paste it onto the desired web page.
- Follow this process for as many Google reviews as you want to display.
Reviews count as content for the page, so they also contribute to keyword ranking efforts. Of course, blog content is even more important for on-page SEO.
Why You Need Google Reviews for SEO Locally
Four- and five-star reviews really make your company shine when it comes to local SEO. Google reviews boost SEO locally by making your company stand out when:
- Clients search for directions to your store
- Users type “best cleaning businesses near me”
- Nearby homeowners ask, “Is 123 Tax Preparers a good company?”
- Shoppers search for local businesses carrying a certain product
- Families browse Google Maps for restaurant ideas
A high average rating proves your company is prominent and helpful to nearby users.
Does Responding to Google Reviews Help SEO?
Responding to reviews can improve your business’s online reputation. Interacting with satisfied customers drives loyalty and encourages other good reviews.
If you react to negative reviews positively, you can often turn a person’s frown upside down. Resolving problems may motivate the reviewer to change the initial review, boosting your average score and your SEO.
How Do Google Reviews Affect Your Search Ranking?
Sites with the highest average review score (usually over 4.5) consistently rank in the top three search results for local SEO. That said, the total number of reviews is a more significant factor for reaching position number one.
Don’t be content with a few five-star ratings. Keep requesting reviews from happy customers so you have the numbers, too.
Google Reviews Help Your SEO Over Time
Smart SEO efforts are like fine wine. A growing collection of high-quality blog articles and honest Google reviews help SEO results get even sweeter with time. That’s worth investing in. Get started right away.
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About The Author
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Azeem Rajpoot, the author behind Technolo Gist, is a passionate tech enthusiast with a keen interest in exploring and sharing insights about the rapidly evolving world of technology. With a background in Technologist, Azeem brings a unique perspective to the blog, offering in-depth analyses, reviews, and thought-provoking articles. Committed to making technology accessible to all, Azeem strives to deliver content that not only keeps readers informed about the latest trends but also sparks curiosity and discussions. Follow Azeem on this exciting tech journey to stay updated and inspired.