Etsy vs Squarespace (2024 Comparison) – Forbes Advisor – Technologist

Primary Purpose

Etsy is primarily a marketplace for handmade, vintage and craft items. It is designed to connect creators with buyers looking for unique, one-of-a-kind products. It offers a built-in audience and simple setup for sellers. On the other hand, Squarespace is a versatile website builder with robust e-commerce capabilities. Squarespace enables users to create fully customized websites. It’s ideal for businesses seeking comprehensive control over their online presence, including design, content and e-commerce integration.

Ease of Use

Both Etsy and Squarespace are highly user-friendly with a straightforward setup process, especially for beginner users. On Etsy, sellers can quickly list products and manage their shop without technical expertise. Squarespace features an intuitive drag-and-drop editor, allowing users to build and customize websites with ease. However, in Squarespace, some advanced features require a slight learning curve.

Design Customizations

Etsy offers limited design customization within its marketplace framework, which is sufficient for sellers to personalize their shopfront to some extent but has constraints on overall layout and branding. Squarespace provides extensive design customization options, including a wide range of templates and a drag-and-drop editor. You can fully tailor your website’s appearance, ensuring a unique and professional look that aligns with your brand identity.

Audience

Etsy offers access to a large, built-in audience specifically looking for handmade, vintage and unique items. If that’s your target audience, you can reach potential buyers without extensive marketing efforts. Squarespace requires you to drive your own traffic through SEO, marketing and social media. To its credit, if you use these tools correctly, you can attract a broader, self-targeted audience based on your unique online presence and marketing strategies.

E-Commerce Tools

Etsy provides basic e-commerce tools, including product listings, inventory management and secure payment processing. It’s designed for ease of use, making it simple for sellers to manage their online shops. Squarespace offers advanced e-commerce tools such as integrated shopping carts, customizable product pages, inventory management, discount codes and various payment options. It supports more complex e-commerce needs, suitable for businesses looking for a comprehensive online sales solution.