Guide To Hotel SEO | BKA Content – Technologist

3. Update Title Tags, Header Tags, Meta Description, and URL Structure

These elements are integral in SEO ranking.

• Title tags: They provide hints to users and search engines about the details of your website. Your title tags should have the keyword at the beginning (if possible), describe the page content, and be brief, not more than 60 characters. They are also referred to as meta or page tags.
• Header Tags: These are headlines on your content (H1, H2, H3). Search engines use these headlines to better understand the type of content on your website/webpage and what the site should rank for. If you want your site to show up in the SERP, focus on including keywords in the headers.
• Meta Descriptions: Also known as description tags, meta descriptions summarize the content on a webpage and can lead to more clicks. However, some search engines don’t use meta descriptions in their ranking algorithms, they use click-through rate (CTR) to move you up the rankings. A good meta description should describe your hotel, contain your focus keyword, and be 155 characters long.
• URL Slugs: A URL slug is the last section of a URL address (the words that come after the slash sign). It helps search engines locate and display specific pages based on the relevant keyword. To boost your hotel’s website rankings and user experience, ensure your slug contains your focus keyword and is short, descriptive, and easy to read.

4. Optimize Your Content

Hotel SEO ensures that your content is optimized to rank higher in SERPS. However, to get the desired results, the content published on your site must be of high quality and answer your audience’s queries. This could be blogs, articles, webpage texts, or newsletters discussing your hotel services, amenities, nearby local attractions, and other topics that may interest your target clientele.

5. Optimize Your Images

Go beyond text optimization. Use descriptive, keyword-rich titles when naming your image files. Ensure the images are authentic and the titles reflect the details/content of the file. They should also have an alt text to avoid errors while indexing on the search engines.

6. Build Authority With Links

This is where internal (inbound) and external links come in. Internal links entail linking the pages on your website. External links (also outbound links) point to a page on other websites. If you are green in this, work with a reputable SEO agency that can build high-quality backlinks to your website and help boost your authority on the search engine.

7. Improve Your Websites Use Experience

Unresponsive websites or pages tend to record the highest bounce rate. Focus on improving your hotel’s website responsiveness, and you’ll have many visitors hooked on your pages, resulting in more reservations. Compressing large images and video files on your site can improve the web load time. You want to ensure your hotel website is user-friendly, guests can navigate the site smoothly and instantly make bookings or inquiries.  

What is a Good Example of SEO for Hotels?

Glad you asked!

A good SEO for the hotel industry goes beyond keywords, page speed, user experience, and content. It eliminates the need to rely on online travel agents, reduces marketing expenses, and ensures you enjoy your hard-earned revenue in the long run.

One example of good SEO for hotels is The Standard Culture. The website constantly updates their audience on any new developments in the hotel, whether it’s upcoming events or promotions.  Not to mention, the engaging content they post regularly, which serves as an eye-opener of the business culture, voice, and style. The site is very user-friendly and easy to navigate.

Businesses that consistently share informative, educational, and compelling content using their website get to drive more foot traffic than their competitors who don’t engage with their audience online. Keeping your blog content up to date and ensuring your website is as user-friendly as possible is a great way to protect your business’s bottom line.

However, these privileges come easier if you work with SEO experts. Here’s why:

You Get the Lion’s Share of Traffic

This means you have acquired a solid online presence. Hence, you can leverage the internet to drive more bookings without using paid ads or third-party interventions (OTAs).

You Get to Attract the Right Clientele

A good SEO for your hotel website will appeal to the right site visitors. Buyers who browse the internet with the intent to make a purchase are usually specific about their search. Therefore, including details like your hotel’s location and niche market can attract many guests to your website, leading to increased bookings.

It’s Cost-Effective

SEO is an investment that, if done right, will offer high returns as long as you keep your strategies and website content up to date. According to a survey done by Statista Research Department, 59% of respondents reported an increase in ROI from SEO. No doubt that investing in good SEO for your hotel is worth the money and effort. It’s a cost-effective marketing strategy with long-term success.  

Why is Hotel SEO King?

Hotel SEO increases the brand’s visibility and drives quality traffic to the website. Not to mention, SEO traffic is free and consistent. If you rank high, you reach a wider audience you wouldn’t have access to otherwise. Besides, a good SEO strategy for your hotel can protect your business’s bottom line by reducing bounce rates and driving high-quality leads.

If you’re looking to optimize your website, please contact us. At BKA, we offer comprehensive hotel SEO services, including link-building and managed SEO services. We also offer SEO blog writing plans where we craft unique, accurate, engaging, and informative blogs with relevant keywords to drive more traffic to your site.