How Many Weeks to Run Awareness Campaign Ads – Technologist

Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations. Find out how many weeks for campaign ads on Meta and Google you should plan to familiarize your target audience with your brand.

How Many Weeks for Awareness Campaign Ads on Meta and Google To Get Results?

The duration of an awareness campaign depends on your budget and goals. For the best results, you should run awareness ads for at least six weeks. This timespan allows the Meta or Google algorithm to learn about your business and bidding strategy. It also gives users time to see your ads more than once to increase brand recognition and recall.

It is a good idea to continuously monitor the performance of a paid ad campaign, but you should wait several weeks before making adjustments. You will start to see meaningful metrics in two to four weeks. After about six weeks, you can make informed decisions about whether to keep running ads on the same platform, try another service, update creatives or shift to ads that prioritize conversions. It can take up to two months to measure the full results of an awareness campaign.

Paid ads can get results as long as you continue spending to display these promotions. Any investment you make in organic search engine optimization, such as developing a content strategy and building links, has the potential to pay off for months or even years. Pairing organic SEO with paid ads is the best way to increase your business’s awareness.

How Long Should You Run Awareness Ads on Meta?

Meta recommends running ad campaigns with an Awareness objective for at least seven days. It can take longer to get all of the benefits of this type of promotion and obtain a significant data sample. When you create a new campaign, you can specify a target audience, a daily or lifetime budget, and a schedule for running ads.

The most relevant performance metrics for awareness campaigns depend on where text, image-based or video ads appear. Over the course of one or more weeks, you can track the following performance goals:

• Reach: The number of unique individuals who saw an ad.
• Ad recall lift: An estimate of how many users would remember seeing your ad within two days.
• ThruPlay: An option for tracking the number of times a video ad plays to completion or the average playing time.

Meta recently revised the reach and frequency goals for campaigns with awareness and engagement objectives. You should run each ad long enough to generate data that could be helpful for optimizing future campaigns.

How Long Should You Run Awareness Ads on Google?

Awareness campaigns in Google Ads should run for at least one month. The competition to serve ads on the Google Display Network or YouTube might call for higher ad spend and longer campaigns.

Google Ads has a “Brand awareness & reach” goal that you can set for Display, Discovery, Local Services or Video ad formats. Awareness ads are better suited for a manual bidding strategy based on cost-per-thousand viewable impressions (vCPM) than cost-per-click (CPC) bidding.

You should be aware that the audience targeting capabilities of Google Ads are less precise than paid social ads. Display, Search and Video ads show on content that matches targeted topics, placements or keywords. On the other hand, ads on Google have the potential to reach a broader audience than campaigns on Facebook, Instagram and the Meta Audience Network.