How To Get My Business on Top of Google Search – Technologist
Keyword Research
Before you start coming up with topics and writing content for your website, it’s time for keyword research. You can start by using keyword generator tools to find new search terms related to ones you’re already ranking for or by using competitor analysis to see what’s driving traffic to your competitors’ websites.
Once you’ve found keywords that are relevant to your business, it’s time to decide what to target next. To get the best results, consider these factors when you’re comparing keywords:
- Search volume: How many people are searching for this on a monthly basis? Is that enough searchers to deliver meaningful results?
- Keyword difficulty: How many other businesses are competing for this same keyword? Based on your website’s current performance, can you compete? On the flip side, if there’s a relevant keyword with low difficulty and high search volume, that could be a great opportunity for your content to shine.
- Content that is ranking: Take a look at the current top results for that keyword. Are you able to generate content of a similar length and quality? If not, you may want to start with another keyword.
Content Plan
Now, it’s time to take those keywords and jazz them up with some engaging content. Try to come up with 3-5 topics for each keyword – sometimes, the first idea will be a winner, but it’s always good to have options to choose from. Remember that your subject needs to be relevant to your audience and interesting enough for them to click on. The topic and headline matter!
Once you have topics in mind, it’s time to schedule them. Stay mindful of any holidays, promotions, or seasonal events that could warrant their own blog post and plan accordingly. Ideally, you should be posting a few times a week, but consistency is more important than just posting as many articles as you can. Plan for the frequency that you know you can commit to.
Content Creation
As you create your content, it’s important to keep SEO best practices in mind. It doesn’t matter how good your content is if search engines don’t show it to anyone! Here are some ways you can keep your content SEO-friendly and ready to rank:
- Use subheadings: Heading tags help search engine crawlers understand what your content is about and what searchers can expect to learn from it. They also make content easier to read.
- Integrate keywords naturally: Including keywords is important, but keyword stuffing is another thing entirely. As you weave keywords into your content, make sure the phrasing is natural and you don’t include any keyword more than once every 100 words or so.
- Keep your keyword in the title: Your primary keyword should always be in your title in some form. Even if you can’t include it verbatim, try to include similar wording.
While these practices are important to use, remember that the real audience for your content is the people who will click – not just the search engine algorithms. You need to write for both humans and algorithms to get in front of, attract, and maintain your target audience.
Set Up Google My Business
If you’re feeling overwhelmed with all of these steps for a top-result-level SEO strategy, it’s time for a quick win! Setting up or updating your Google My Business profile is a great way to boost your SEO efforts with something small you can do today.
To set up a new Google My Business profile, sign into Google Maps with your email address. You can then add your business by clicking on the menu and selecting “add your business.” From there, you’ll get on-screen instructions to finish signing up for your Business Profile and setting up the basics.
If your business already has a Google My Business profile on Google Maps, you can claim it by searching for the business name, clicking the business name, and then clicking “claim this business > manage now.” From there, you can verify that it is your business and follow the on-screen instructions from there.
If you already have a Google My Business profile, but it’s not delivering the results you want, you can optimize your existing profile. Here are some quick ways to do so:
- Make sure your name, address, and phone number are consistent in your profile, on your website, and anywhere else your business is online.
- Write or update your business description. Does it have an outdated description of what you offer? Are there some keywords you could add to help it rank when people are searching? Set aside some time to write a short, optimized, and up-to-date description.
- Add images to your listing, including your logo as a profile photo, a cover photo that represents your business, and additional business photos of your place of business, team, or other relevant information.
Link Building
Once you have some relevant and helpful content on your website, it’s time to start building links to it. This can help new potential customers find your website and increase your website’s authority in the search engine algorithm. You can get links in a variety of ways, including:
- Writing guest posts on other business’s websites.
- Reaching out to websites with a similar audience and asking them to include your business in a resource page they have.
- Hiring a link building service to take care of the legwork for you.
A lot like other SEO strategies, link building is a long-term growth strategy. You’ll get quick wins here and there, but over time is how you’ll see the most impressive results.
How Do I Get My Business Noticed on Google?
Paid ads and organic SEO each have their own strengths and weaknesses, which is why they work best in tandem. Your paid ads benefit SEO by increasing visibility and traffic, while your SEO efforts increase the relevance and authority of your website. They’re not competing for the top of the same SERP – they’re working together to help your business come out on top, as often as possible.
As you continue to build your SEO strategies and refine your paid ads, you’ll see these strategies work together and improve your overall growth strategy results.
Get Your Business to the Top of Google Search With BKA Content
Whether you’re an SEO pro or just starting to learn about Google search rankings, we’re here to help you get the top spot when your customers are searching. We’ve been in this industry for years and have enough practice to know how to write content that ranks. For keyword research, link building, and content writing that drive business results, get started with us today!
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About The Author
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Azeem Rajpoot, the author behind Technolo Gist, is a passionate tech enthusiast with a keen interest in exploring and sharing insights about the rapidly evolving world of technology. With a background in Technologist, Azeem brings a unique perspective to the blog, offering in-depth analyses, reviews, and thought-provoking articles. Committed to making technology accessible to all, Azeem strives to deliver content that not only keeps readers informed about the latest trends but also sparks curiosity and discussions. Follow Azeem on this exciting tech journey to stay updated and inspired.