How To Rank Nationally With SEO – Technologist

Build White-Hat Backlinks

How authoritative and trustworthy search engine algorithms think your site is will impact your rankings. Links from other authoritative sites to your content improve your domain’s ranking for expertise, authority, and trust.

Contact journalists, bloggers, and site owners relevant to your industry and target audience, and ask them to create useful content and link to your site. Offer to write guest posts, and include a link back to your site.

Create industry reports, and share them with industry sites to attract backlinks. Ask industry podcasters to feature you on their shows and link to your site when promoting their podcasts.

Track Your Results and Make Changes

Search engines frequently change their algorithms, and competitors change their SEO strategies. Additionally, changes in the market and consumer behavior can affect your national SEO rankings.

Audit your content periodically to identify opportunities for improvement, and make changes based on your findings. You can make this process easier by using tools such as Google Analytics and Google Search Console.

Perform Regular SEO Maintenance

Over time, links can break, content can go stale, keywords can change, and technical issues may crop up with your site. You must constantly monitor your SEO performance and make adjustments as part of your regular SEO maintenance to keep your rankings from slipping.

Additionally, keep track of online mentions of your business, and make sure information, such as your address, phone number, hours of operation, and products and services offered, are up to date. This will boost both your local and national rankings and build your brand’s reputation.

Update Older Content

Google considers how recently you published or updated your content when determining your national SEO rankings. This can cause the rankings for older content to go down.

Update content that is performing well to boost its rankings, and remove or rework content that is underperforming. Optimize your older content for current search algorithms and keywords. Update informational content to reflect any changes in the market, product updates, advances in technology, or relevant research.

Maintain a Social Media Presence

Social media doesn’t directly affect your search rankings. However, sharing links to your content and engaging with your target audience can drive traffic to your site and encourage backlinking.

Building an engaged social media following increases word-of-mouth advertising by encouraging followers to share your content. Promote engagement by asking questions and soliciting feedback.

Search for and respond to reviews of your company. Offer incentives to encourage customers to leave positive reviews.

How Can BKA Help You Rank Nationally With SEO?

BKA’s SEO experts know how to rank nationally with SEO. Our content creation, white-hat link building, and other national SEO services help businesses reach their goals while freeing them up to focus on what they do best. Visit us online to learn more.