Klaviyo Pricing (2024 Guide) – Forbes Advisor – Technologist

Klaviyo is designed so that you can upgrade as your business needs grow. It has three plans (Free, Email and Email and SMS) with pricing based on the number of contacts you have. The comparison chart below shows the lowest price available. If you have more contacts, the price goes up for each plan. Here are the pricing details for the lowest amount of contacts:

In every plan, Klaviyo offers features that are important to your email campaigns. These include:

• Hyper-precise segmentation
• Drag-and-drop automation builder
• Built-in forms and pop-ups
• Personalized benchmarks
• 300+ pre-built integrations
• Templates with built-in best practices
• Campaigns for targeted messages
• Automated A/B testing
• Detailed customer profiles
• Personalized product recommendations
• Precise multichannel attribution
• Built-in compliance delivery

Free Plan

Price: Free
Best for: New businesses with a small but growing email list

The Klaviyo Free plan is perfect for a newbie to email and SMS marketing. It is designed for a small email list that allows you to test the platform out to see how you like it. There is no contract, and you can upgrade at any time.

Email Plan

Price: Starting at $20 per month
Best for: Growing companies with an email list that is rapidly expanding so that it can support increasing contacts

The Email plan has everything that the Email and SMS plan has except it is only limited to 150 SMS/MMS credits per month. It is the perfect plan for someone who is looking to maximize email marketing and doesn’t have text messaging data to market to. The plan starts at $20 per month but grows in price as the plan’s number of subscribers increases. This allows companies to save money as they are growing their subscriber base. As an example, if you have 10,501-11,000 contacts, your monthly price goes to $200 and your email sends increases to 110,000 per month.

Email and SMS Plan

Price: Starting at $35 per month
Best for: Ideal for companies that have both email and SMS text messaging data and want to maximize their reach

Unlock all that Klaviyo has to offer with the Email and SMS plan. While all plans have a baseline of SMS messaging options (150 messages), this plan lets you upgrade to 450,000 message credits. If you’re looking to reach people on the go, this plan will send them a text message with your marketing message in the most efficient way possible.

Which Plan Should You Choose?

Choosing a plan with Klaviyo really boils down to two key factors: how big your list is and whether or not you want to text message your subscribers. The Free plan only allows up to 250 subscribers, so you might eclipse this number rather quickly. The Email plan can accommodate up to 250,000 subscribers, making it a dynamic email marketing platform. However, if you want to take advantage of text messaging, you’ll want to get the highest-tiered plan, the Email and SMS plan. This allows you to grow your text messaging list up to 450,000.