Managing SEO in House Vs. Outsourcing: Comparing Your Options – Technologist

4 Advantages of Using an SEO Agency

The benefits of outsourcing SEO may surprise you, especially in terms of customizability and cost.

1. Wide Range of SEO Expertise

SEO agencies have a whole team of search optimization professionals. Some specialize in specific areas, such as:

• Google Analytics
• Content creation, editing, and article management
• Link building
• Website development and mobile SEO
• Technical SEO (e.g., sitemaps and rich text markup)
• Local search

No matter what type of SEO assistance your website needs, agencies know exactly how to help.

2. More Industry Experience

You can usually expect SEO agencies to have far more experience than new hires. At BKA Content, we’ve been creating exceptional SEO blogs, product pages, and web pages for over 15 years. We know how to deliver results, not empty promises. It’s not surprising that 80% of our content ranks — compared to the average of around 10%.

3. Greater Scalability

Outsourcing SEO allows for practically endless scaling with e-commerce growth. Whether you need a few SEO blogs a week or a complete website makeover, SEO agencies can handle the surge. Our team is large enough to handle new content, SEO optimization, page updates, local SEO, and website development — simultaneously.

4. Lower Costs

You may think that outsourcing SEO costs more, but the opposite is usually true. Maintaining an in-house SEO team adds up. The average SEO specialist makes $65,000 a year. Suddenly, spending $1,000 to $3,000 a month with an SEO agency seems like a steal.

Factors To Consider When Outsourcing SEO

We’re proud of our SEO team, but not all SEO agencies share our commitment to quality, honesty, or customer satisfaction. This can lead to problems:

• Third-party contractors: Outsourcing means you don’t know who is performing the work, sometimes including contractors who don’t speak fluent English.
• Low-quality content: Some agencies cut corners or use AI to produce a high volume of low-quality content, hurting your search rankings and reputation in the process.
• Long-term contracts: Partnering with SEO professionals usually means signing a service contract for a year or more.
• Oversight issues: Some untrustworthy agencies make it hard to tell if they’re performing the work promised.

It’s critical to select an SEO partner carefully. Focus more on results, years of experience, content quality, and positive client reviews than promises or low prices.

Can SEO Be Done In House?

If you’re a small business owner, you may wonder if the solution is DIY SEO. Every business is different, but in our experience, consistently and successfully managing SEO is outside the abilities of most owners.

Don’t get us wrong, there are some great free SEO tools for website management, but they won’t do all the work for you. To connect with your target audience, you need the help of experienced SEO professionals.

Compare Managing SEO In-House Vs. Outsourcing for Your Business

At BKA Content, we don’t push you into services you don’t need. Whether it’s running SEO in-house or outsourcing, we want you to do what’s best for your organization. Schedule a free appointment to discuss your needs, compare your options, and see why our expert SEO team is popular.