Pool Builder Search Engine Optimization – Technologist

SEO is a popular tool for ecommerce businesses to grow, but did you know that it can help service-based businesses too?

Chances are, when people in your area are looking for a pool builder, the first place they’ll look is Google. By investing in SEO, you can make sure that your website shows up right when they’re searching for services you offer. This approach gives you a competitive edge because every pool builder they look at afterward will be compared to you.

It can also increase lead generation and sales. Over 25% of searchers will click on the first result that pops up, dramatically increasing your website’s traffic and by extension generating more leads and sales for your business. 

In this guide, we’re going to go over tailored strategies that are specifically designed for pool builder search engine optimization.

Understanding Pool Builder SEO

SEO is one of the most important aspects of digital marketing. The focus of SEO is to improve your website’s ranking in search engine results by building helpful, authoritative content that appeals to search engine crawlers and human readers alike. Pool builder search engine optimization strategies can include content generation, keyword research, technical website improvements, and so much more.

One of the biggest benefits of SEO is that it is important no matter what industry you’re in. Every company in every industry has people out there who are searching for their product or service, and pool building is no different. 

Another benefit of SEO is that most SEO strategies will benefit other digital marketing methods as well. Some examples of this include:

• Driving more traffic to your website, thus increasing the audience for your retargeting ads on various platforms.
• Developing targeted content that can be repurposed into lead nurturing emails.
• Expanding your perceived authority in your space, thus making your brand more memorable over time.

For pool builders especially, it’s important to be right there when people make the decision that it’s time to invest in getting a pool. Each sale can mean thousands of dollars in revenue for your business because of the scope of pool building projects. Even with a relatively small increase in qualified leads, you could see a massive increase in revenue – and with the right approach, pool builder search engine optimization can deliver more than a small increase in your lead generation.

However, many people in the construction industry struggle to effectively use search engine optimization. Challenges include a broad lack of understanding of the industry by laypeople, relatively limited keywords to target, needing to target only local searches, and difficulty coming up with unique topics that are still relevant to your offerings.

Fortunately, regardless of these challenges, pool builder search engine optimization is an extremely effective growth strategy. Here’s how you can apply popular SEO strategies to your own pool building business.

Keyword Research and Targeting

Keyword research is an important first step toward pool builder SEO. Here are the steps you can take to ensure the keywords you choose will be a good fit for your business’s needs.

Identifying the Right Keywords

There are a lot of keywords you could target, but finding the right keywords means identifying which will deliver results.

One important thing to keep in mind is the geographic area you operate in. This might lead you to target specific regions, states, or even counties – and that will impact what keywords you choose. 

Another factor to consider when choosing keywords is the customer intent. Many SEO tools will categorize search intent into one of a few categories: 

• Informational: These searches usually come from people who want to learn more about a particular topic, but don’t necessarily want to purchase anything.

• Navigational: This type of search is from someone looking for a specific website or page to complete a task.

• Transactional: This searcher is ready to make a purchase. They know what they want and they’re on the hunt.

• Commercial: These searchers aren’t necessarily ready to make a purchase immediately, but they’re looking for information that will help them make a purchase at some point.

Each of these search intents is valuable to target. Informational keywords are a great way to show searchers and search engines alike that you’re a helpful authority on topics related to pool building. Navigational keywords make sure people can find your business and services when they’re trying to come back to your website. However, for financial results from your pool builder SEO, you’ll want to primarily target keywords with transactional and commercial intent.