SEO for Plumbers | BKA Content – Technologist

What Does SEO for Plumbing Websites Involve?

The main goal of search optimization is convincing Google that your business is a great choice for user needs. When ranking search results, Google looks for web pages that have a combination of keywords, high-quality content and expertise related to the topic. For plumbers, getting started with SEO involves five steps.

1. Keyword Research

Keywords are search terms, such as “emergency plumbing” or “how to repair a broken pipe.” Google tries to pair user searches with websites that match the keyword.

Imagine that someone types “How much does it cost to install a tub?” into Google Search. The search engine would generally look for web pages that contain the same keyword and answer the question.

Performing keyword research for your plumbing business means taking the time to learn:

• What search terms your target audience is using most
• Which topics potential customers care about
• Which keywords competitors are ranking for
• What opportunities are likely to provide a good return on investment

You don’t need a university degree to do keyword research, though having a professional by your side makes things much easier. Moz’s Keyword Explorer is a free tool that lets you search for relevant keywords in the plumbing industry. You can even put a competitor’s URL in the box and see which keywords drive their traffic.

2. Website Optimization

Once you know which keyword opportunities support SEO for plumbers in your area, the next step is to build a website around those keywords and topics. Every web page needs to include SEO, from the “foundation” to the “paint.”

New Website

If your current website is from a free template, it’s time to invest in professional web design. The results are night and day — like hiring a graphic designer to add vinyl lettering to your plumbing truck instead of having your kids create something with art supplies.

Existing Website

If you already have a solid website, you can add new SEO content to target a wider range of keywords. While ranking for “best plumbers in Sioux Falls, SD,” you could also rank for “water heater replacement,” “frozen pipe repair,” and similar search terms.

Local SEO

At BKA, we can create geotargeted landing pages for your locations and services, such as:

• “Residential plumbing in Portland”
• “Plumber in Forest Grove, Portland”
• “Top plumbers in Beaverton”
• “Fairview plumbers”
• “Best plumbers near Portland, Oregon”

Local SEO is a smart way to connect with many customers cost-effectively.

3. SEO Content

You can’t just toss keywords anywhere on a web page and hope for success. High-quality SEO content uses search terms naturally and provides valuable information for customers at the same time.

Here are some SEO essentials:

• Web pages for each of your services (pipe repairs, drain cleaning, etc.)
• Blog posts that cover industry topics
• Helpful guides (for water heaters, bathroom fixtures, etc.)
• FAQs for residential or commercial clients

Good content is valuable because it lasts. The same web page or article can reach hundreds or thousands of website visitors.

4. Link Building

Because SEO focuses more on quality content than your advertising budget, even small plumbing businesses can compete with large franchises. When you have trustworthy, authoritative guides on your website, other businesses are likely to link to you as a source.

Link building has a huge impact on how Google views your company. Pages with nine inbound links get 800% more traffic than pages with a single link.

5. Ongoing SEO Support

When your plumbing business invests in a valuable piece of equipment, you take good care of the tool so it performs well for many years. In the same way, ongoing maintenance helps SEO for plumbers keep delivering results: traffic, leads and sales.

Site Audits

Google improves its search engine over time, and your website needs to stay up to date with SEO changes. A site audit checks for issues with traffic, keywords, loading times and links, helping you improve online results.

Content Updates

Google prefers fresh content that addresses current needs. Instead of completely replacing blog articles, you can update them with new statistics and accurate information. This process saves you money and helps you stay ahead of competitors.

Social Media Posts

SEO content helps you attract new customers in the first place, but social media posts help you build a strong relationship with those clients. From helpful tips to friendly reminders, your posts show people how amazing your team is.

What Are the Benefits of SEO for Plumbers?

Our amazing search-optimized blogs, web pages, and location-based landing pages provide long-lasting benefits for your plumbing company:

• Recognition: When you consistently rank high in search results, more people see your name, contact info, products and services.
• Reputation: Accurate content impresses potential clients, showing that your team is experienced, trustworthy and professional.
• Traffic: The first page of search results gets significant traffic — 55% of clicks go to the first three positions — so ranking high delivers visitors and valuable leads.
• Trust: When your content helps customers find the answers and solutions they need, they trust your business more, often leading to return business.

Whether families are searching for emergency fixes or commercial clients need a plumber with decades of experience, SEO helps your plumbing business make an outstanding impression.

What Is the Key to Success With SEO for Plumbers?

SEO helps you reach homeowners, business owners and other clients online. To get the results you want, you need to work with professionals.

At BKA Content, we have extensive experience with SEO for plumbers around the world. Our team delivers exceptional work, and we can save you money. Discover our full range of affordable SEO content services for residential and commercial plumbing contractors.